Enhancing Employee Experience Through Events


You will be more than familiar with the challenge of encouraging demotivated, disengaged employees. Whereas every business owner and manager would love nothing more than for their staff to be super-engaged busy workers who are at work for little more than the love of the job, reality shows that employees work for a huge range of reasons. There’s good news; CIPD’s most recent Employee Outlook survey found that overall, British workers are happier. There is always more than can be done, though.

As an employer, don’t be mistaken with thinking that live events are solely to impart face-to-face learning that even great quality online learning can provide. The right out-of-office gathering can bring dividends for employee engagement, and there’s a key to creating the perfect event.

Employee well-being and engagement

When looking into the key elements that make a corporate event something to be looked forward to and enjoyed, you’d do worse than following the current trend towards employee well-being. A survey by Britain’s Healthiest Workplace and reported by the Financial Times found that wellness events benefit the business - as well as employees. The reasoning for this is that the mental well being and extra sense of care that employees feel will, in turn, lead to greater enthusiasm for the workplace and their work. Well-being in intrinsically linked to several of the more shocking engagement statistics, and is a relatively easy way to tackle employee engagement without entire culture shift.

Understanding your audience

How many events have you attended where a huge audience is expected to react to the individual motivational and management style of a single facilitator? There’s a reason the very best motivational speakers are paid so handsomely, and it’s for talents that not many possess. When looking into facilitating your event, consider breaking the group down into smaller sections with bespoke, co-active leadership training accredited staff engaging with staff. Just like you’d want a smaller classroom to enable effective education for children, so you should for you and your employees.

Providing functionality

Whilst budgets might be constrictive, there are few greater ways to ensure engagement throughout an event and then afterward - than through digital technology. Innovation has reached such a point now that having IT integrated fully into your event is a distinct possibility and makes activities far easier and longer-lasting. By consigning information packs and promptly ignored worksheets to the bin and continuing the learning post-event, you can help build employee engagement by ensuring they don’t feel abandoned, or that the learning is not to continue.

Employee experience is a cast-all term for a tricky challenge in 21st employment. Using digital technology and taking a direct interest in your employees, you can benefit their workplace experience - and your businesses’ too.

About the author: Sally Perkins is a professional freelance writer with many years experience across many different areas. She made the move to freelancing from a stressful corporate job and loves the work-life balance it offers her. When not at work, Sally enjoys reading, hiking, spending time with her family and travelling as much as possible.